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Ad Campaign

Public Awareness Campaign Year One

Video/TV Ads

Click on the following links to view television commercials:

SBSHR VIDEO

25% of Kindergartners

One in Eight Are Not Ready


Print Ads

Click on link following each introduction to view ads in PDF format.

Thousands of Virginia children are already behind when they enter kindergarten, and their parents don’t know it.  That can be a real problem…
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49% of kids who do not know their ABCs at the start of kindergarten come from middle and upper income families…
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90% of a child’s brain develops by age 5.  So why do we invest only 4% in early childhood education?  We spend the least on our children when they need it the most…
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Child care providers earn about $8 an hour.  Any wonder they leave for other jobs?  Minimum wage yields minimum results…
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25% of kindergartners held back in Virginia live in South Hampton Roads.  Compared to the rest of the state, we’re failing…
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Every $1 invested in early childhood learning delivers a $7 return.  A lot of good things happen when we invest in early childhood education…
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Public Awareness Campaign Year Two

QRIS. Think of it as show and tell for childcare centers.
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Now your childcare center can get the rating it deserves.
VIEW AD

 

 

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Did You Know?

Did You KnowDid You Know
  • 90% of a child’s brain is developed by the age of 5.
  • 78% of parents of children under 6 in South Hampton Roads work outside the home, and must find care for thier children.
  • 1 in 8 children in our region arrives at kindergarten not ready.
  • Children who start school behind tend to stay behind.
  • Nationally, 49% of children arriving at school unprepared come from middle and upper income families.
  • 18% of kindergartners held back in Virginia live in South Hampton Roads.
  • Holding back a child in kindergarten adds almost $8,000 to the public cost of that child’s education.
  • 3rd grade reading level is a powerful predictor: for those who fail the 3rd grade reading test, half will also fail the 5th grade.
  • In fact, 62% of Virginia’s students cannot read proficiently by the end of 3rd grade.
  • A working, middle class family, with two young children, will spend on average 29% of their income on child care.


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